Marketing Tips from Dez Stephens
Marketing Maven, YSN Secretary
- Have a 15-second (and 30-second) “elevator” speech memorized in case someone asks, “What do you do for a living?” or “What’s up with you?” Be ready to give a positive nutshell version of what you do FOR OTHERS (benefits, solutions, etc).
- Join an association or organization that is affiliated with or complementary to your industry (both locally and nationally) only if the membership cost equals the value received.
- Attend local networking events (but not ones that charge) to introduce yourself and your services to other professionals (women’s groups, business groups, etc).
Print affordable marketing materials such as biz cards, brochures, signs, folders, magnets, stickers, etc (GotPrint.com, NextDayFlyers.com, VistaPrint.com, Moo.com). Carry around a lot of your business cards to distribute in impromptu
situations like going to the dry cleaner or doctor on a visit. When people ask you for your business card, offer them more than one so they can pass them on to others.